Once we had hundreds of breweries. They brewed over fermenting beers with names like Princessebier, Maastricht’s old, Pharaoh, Mol and Hoppenbier. The beers were dark, not very easy drinkable and poorly sustainable. Literally liquid bread.
In the nineteenth century we met the new underfermenting beers brewed in Bavaria. These beers were coolly fermented, were lighter in color, lighter in taste and deliciously drinkable. If you could afford it, you tried to get such a special German Lager beer.
In 1879 the Amersfoort Beiersch-Bier-Brouwerij opened. The first brewery to make beer in Bavarian way. Later others followed such as Heineken and Amstel. Their range consisted of Lager beers such as Dortmunder, Munich, Pilsner and Vienna.
The breweries of traditional Dutch beers could not compete against these new, big Lager brewers. One after the other laid the bob or was taken over and closed.
In 1980 there were only 15 active Dutch breweries left. Of the different beers they once made, only lager was left. The formerly most expensive beer in the Netherlands had become a cheap, reasonably characterless yellow drink that mainly tried to delight as many drinkers as possible. And successfully because in 1980% 99 of the beer drunk in the Netherlands consisted of lager.
Belgium also had to deal with the pils revolution. At the time, almost the same beers were made there as in the Netherlands. However, the traditional Belgian breweries were a lot more modern, so they could better arm themselves against all the lager violence. Together, the Belgian brewers searched for alternatives to lager and thus arose from English ales derived species such as Special Belgian and Blond. The traditional beers were discarded. However, most belgian beers we now know have only been developed after The Second World War. Tripel and Quadruppel are even from fairly recent date. The fact that we all think of centuries-old traditions in these beers is therefore somewhat unjustified. Before the stair runs of Westvleteren switched to ‘traditional’ trappist beers they even brewed lager!
From the 1970s Belgian beer begins to get a place on our beer shelf. We call them Special Beers, like the Bavarian beers a little hundred years earlier. The once so special lager is called from then on Just beer.
Inspired by Belgian beers, one after another new brewery opens its doors. They all brew a blond, double, triple, quadruppel and later also English species like Stout and IPA. In the meantime, more than 600 breweries are already active in the Netherlands!
And then it became 2018 and Brouwerij Bierverbond opened its doors. We want to revitalise the old Lager species that were once so special. We want you to taste how tasty these now forgotten beers are. We just make beer special again!